One day with a virtuoso
Thursday, 15th April 2010
Magazine PROFIT, April 15, 2010, Petra Klíčová
source: www.profit.cz
source: www.profit.cz
A bale, a zorbing, a famous cook in your kitchen... You have already tried all this. Now you can have a different experience. It will not pump adrenalin into your blood, but it will reveal you world, which not everybody can enter. It will open a backdoor to the world of music for you.
The popularity of experiences as gifts has been growing over the last few years and together with increasing demand, the offer of these experiences has been extended. Most of them come from a human desire for adventure and aim for sensuality and emotions. So far, nobody has – purposely and for business – created the inner experiences, which could satisfy our mind or soul. The project “Life with the Art” by the pianist Michal Masek is supposed to bring you such experience.
Breakfast in ARIA hotel
We are meeting with the pianist and main organizer of the project “Life with the Art” Michal Masek at a typical place – musical Hotel ARIA in Lesser Town which is part of Prague. We are having breakfast and talking about initial ideas of the project and what Michal’s vision is for it. He explains that the project, thanks to authentic and unique experience, is supposed to show participants the connection between the world of art and the world of business. And that these two worlds can integrate and create a much greater value together.
“When I deal with bankers, managers and business people, they always ask about my life and about how everything goes on stage and backstage, because they have an opportunity to observe it only from auditorium. Their interest actually brought to mind the idea to create this project, which could satisfy the needs of these people to extend horizons of their knowledge of art,” Masek says.
I have some doubts about my own knowledge of classical music, but Petr Zemlicka, Masek’s partner in the project “Life with the Art”, calms me down: “People who participate in the project do not necessarily have to be art experts, but should be interested in getting to know and discovering it.” A client’s particular version of this experience always depends on his or her personality, Michal Masek can provide a unique program designed for each client, each realization of “Life with the Art” is in fact unique.
Breakfast in ARIA hotel
We are meeting with the pianist and main organizer of the project “Life with the Art” Michal Masek at a typical place – musical Hotel ARIA in Lesser Town which is part of Prague. We are having breakfast and talking about initial ideas of the project and what Michal’s vision is for it. He explains that the project, thanks to authentic and unique experience, is supposed to show participants the connection between the world of art and the world of business. And that these two worlds can integrate and create a much greater value together.
“When I deal with bankers, managers and business people, they always ask about my life and about how everything goes on stage and backstage, because they have an opportunity to observe it only from auditorium. Their interest actually brought to mind the idea to create this project, which could satisfy the needs of these people to extend horizons of their knowledge of art,” Masek says.
I have some doubts about my own knowledge of classical music, but Petr Zemlicka, Masek’s partner in the project “Life with the Art”, calms me down: “People who participate in the project do not necessarily have to be art experts, but should be interested in getting to know and discovering it.” A client’s particular version of this experience always depends on his or her personality, Michal Masek can provide a unique program designed for each client, each realization of “Life with the Art” is in fact unique.
