The construction of this new model originated in Germany, orchestrating the concept was Rolf Ibach.
This design promotes a continuation of the 160-year-old FEURICH tradition for innovation.
The new Upright Mod. 115 – "Premiere" is an instrument that will take a leading position in the piano world, regarding tone, touch and design, as well as size.
The Tone - A scale of timbre ranging
- from deep dark to crystal light,
and from soft warmth to brilliance.
- The Touch - Easy-going with
comfortable resistance, so that it
enables even fine dynamic differences.
- The Case - Straight lines, modest
and modern, and yet timeless.
Beautiful to behold, in accordance with the tastes of time, this instrument also comes at a price one always hoped for in quality pianos.
A sound that connects
In 2010, the companies FEURICH and Wendl & Lung of Vienna, decide to enter into a close co-operation to cope with the demands of the future.
Tradition & Innovation is the motto for the cooperation of both companies with the aim of offering an excellent range of pianos from the beginner’s instrument to the concert grand.
In 1851 in Leipzig Julius Gustav Feurichfounded the piano manufacturing company FEURICH at the cost of 1 gold mark.
Even the father and grandfather of the founder had learned to build pianos and harpsichords. The tradition of the family thus derives from the 18th century.
Julius Gustav Feurich was the first piano manufacturer in Germany to build the upright piano with an under-damper action, years ahead of its rivals.
The second plant in Leipzig - Leutzsch was founded in 1911. Here 360 people made 1,000 upright pianos a year and 600 grand pianos, which were sold throughout the world
. At that time, besides Europe, Feurich established a particularly strong market in Australia, Chile and Brazil. FEURICH at that time was a member of the so-called Group of Five.
The five leading manufacturers in Germany joined forces to provide only selected pianists with concert grand pianos worldwide.
FEURICH had at that time 60 company-owned large concert grand pianos on stages throughout the world.
Only after the Second World War did this influential era end, as hardly any German manufacturer could produce a concert grand piano during those hard times.
Following the forced expropriation of company assets, by the GDR, there was only one option - exodus to West Germany.
In Mittelfranken a new home and a future for the company was found. A very successful period began.
In a production cooperation in the manufacture Euterpe in Langlau, Mittelfranken the FEURICH production expanded even more.
By the end of the 1970s, the factory employed up to 276 employees with an annual production of about 2000 upright pianos and 300 grand pianos.
The company Euterpe and for this reason a part of FEURICH was sold up to Bechstein.
1993 these shares were bought back.
1994 the new FEURICH production started in the company Rönisch and Fritz Steinbauer.
1999 the complete FEURICH production is been moved into the new structure in Gunzenhausen.
The highly qualified staff has always guaranted the consistent quality of FEURICH products.
The typical distinct FEURICH sound character remains the same today as it was in the past.
The FEURICH pianos are considered one of theworld's top ten category A piano brands.
Wendl & Lung, Klavierbau u. Vertriebs GmbH starts the production with its partner factory HAILUN PIANO CO. LTD. in Ningbo, China under the brand name Wendl & Lung.
HAILUN PIANO is considered the most modern piano factory in China, with its CNC high-precision machinery, and is a producer and supplier of piano parts for many worldwide famous piano manufacturers.
With the establishment of a well-organized production system, a strict end-control and the selection of high quality raw materials and piano components,
it is possible, in continuous improvement, to produce robust, durable instruments suitable for all climatic conditions.
In August 2003 the upright piano model 122 – "Universal" was launched, receiving the 2007 "Diapason d'or" award in Paris.
Particular attention is also paid to the production of grand pianos which were also awarded many prizes.
Instruments that have a tonal and production quality usually only found in much more expensive pianos are created.
Therefore within a very short time in Europe and many other countries around the globe , Wendl & Lung was represented in more then 300 piano shops.
In April 2010, the Wendl & Lung Klavierbau u. Vertriebs GmbH established a completely new technical management department.
It implemented many improvements to the already existing models, to meet the quality standards of the FEURICH brand and to strengthen the already excellent value for money.
Pianos and grand pianos have their origins in Europeand therefore the company in Vienna is greatly concerned to strengthen this piano heritage.
The combination of traditional handcraft manufacture is complemented by the model lines of Ningbo, which are produced in one of the most advanced piano factories in the world, under the control of highly acknowledged experts.
Additional synergies are achieved and through the continuous development of the instruments from Ningbo the FEURICH models offer outstanding value for money.
The first joint appearance of all FEURICH piano models, at the Frankfurt Music Fair April 6th – April 9th, 2011
The headquarters and the team in Vienna are expanded, with the "Klavier Galerie" as a popular centre for music.
Here all technical developments in the pianos are tested and implemented before being instroduced into the FEURICH production.
The worldwide trademark rights of FEURICH as well as the company FEURICH Klavier-u. Fluegelfabrikation GmbH are owned by the Viennese company.
Based on the original FEURICH constructions, Friedrich Steinbauer and Jan Enzenauer developed in 2012 new FEURICH uprights and grands.
The new piano range combines all the best features of the traditional FEURICH production processes with modern piano-building expertise, creating a series of prestigious instruments that point towards the future.
FEURICH has its own production line in Chen Hailun’s highly modern, CNC-machine-equipped piano plant in Ningbo, China.
The plant has an ever increasing output of outstanding quality, controlled according to very specific criteria determined by FEURICH's own team of experts. This type of collaboration has not been possible for most of the big piano factories.
Hailun Piano is an 'in demand' component supplier for numerous piano brands. In 2012 it was the first piano company in China to be listed on the stock market.
Longevity of experience in relation to the production of piano parts and the latest equipment sets the parameter to produce the unique components of FEURICH's grand and upright pianos.
Because of it's dedicated team of experts FEURICH has created many evolutionary and inovative instruments. Many thanks for that!
This combination of expertise in both the traditional and modern way of piano building enables creative and new methods in all areas of production. The optimal implementation of high-tech-machines, indispensable mastery and quality control determine the highest in quality.
Therfore a most unique partnership has come into being – the best of both worlds!